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photo gallery: Kirin Fire Coffee
 

Kirin Fire Coffee
Kirin Fire Coffee

3-piece beverage can with embossing

design information
marketing & design challenge:

The embossed can was developed for Kirin Beverage’s new product, “Fire” coffee. The embossed fire on the can panel stresses the concept of this product that is “coffee beans roasted on an open fire”.

benefits:

The embossing combined with decoration offers a variety of creative designs.

market response:

A substantial sales increase has been noted since the “Fire” coffee made a debut in August 1999.


technical information

materials & dimensions:

The embossing is carried out by a steel mold being pushed to the external surface of the can. For registered embossing, there are photo sensors installed in the embossing equipment, which detect register marks printed on the can bodies. The allowances on registered embossing are within +/- 0.5 mm.

specific features:

- Not specified -

finishes:

Embossing of a fire flame on the can. The can exists in a variety of colours.

brand details

owner: Kirin Beverages

can manufacturer details

company: TOYO SEIKAN KAISHA LTD., JAPAN

address: - Not specified -

telephone: - Not specified -

fax: - Not specified -

email: masutaka_hosono@toyo-seikan.co.jp

contact person: - Not specified -

steel manufacturer details

company: - Not specified -

designer details

company: - Not specified -

prototype: No

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