photo gallery: Tescos' "Skin Wisdom"
Tesco's "Skin Wisdom" is the first shaving gel in a shaped aerosol can
Until now, the Tesco range of body-care products was packed in an oval shaped plastic container. With the change to steel for the introduction of ‘Skin Wisdom’, an oval steel presentation was required to maintain a consistent brand image. The oval shape provides brand differentiation.
benefits:- Ergonomic shape - The physical shape of the packs and the quality of the pack designs set them apart from the competition and are a key element of their success.
market response:This premier in the cosmetic market indicates that there is a need for high quality steel aerosols to meet the traditional quality image associated with health and beauty products. Consumers have indicated that shape is one of the major elements which influences their purchasing decision today. This unique packaging concept directs the product to a specific consumer group and at the same time strengthens brand loyalty.
materials & dimensions:
- Polymer coated steel for the cup & bottom (preventing rust). - Hydroforming technique is used to produce the shape. - Distortion printing is used for the decoration of shaped aerosols, known as anamorphosis process. This printing technique compensates for the 20% expansion which occurs during hydroforming and is particularly criticial in the case of the front and square labels, as well as the bar code at the back of the aerosol.
specific features:
"Skin Wisdom" is a perfect example where shape and colour have been used to personalise a product. The modern, masculine appearance of the pure steel design for the men's gel in contrast with a white health and hygiene presentation for women gives a refreshing difference to existing brands currently ont the market.
finishes:
- Not specified -
owner: Tescos
company: Impress Group B.V.
address: Zutphenseweg 51, 7418 AH Deventer, The Netherlands
telephone: 00 31 570 682 792
fax: 00 31 570 682 008
email: martin.de.olde@nl.imp-group.com
contact person: Martin de Older, Marketing Manager Specialities
company: Arcelor Packaging International
company: - Not specified -
prototype: No
