photo gallery: Capitaine Cook Tuna Can
Tuna can with ring pull.
Since its introduction in 1877, the Capitaine Cook tinned fish brand has always taken pride in upholding authentic and traditional values. Heir to a history of seafaring and culinary delights, its brand image found itself declining. In 2003, the brand therefore decided to reposition itself with the promise: ‘based on recipes with a unique taste since 1877’, extending its values to recipe skills in addition to culinary pleasures and travel ie. exploration and discovery. The new positioning required reworking the brand’s graphic identity, mindful of the brand’s history and of its values. Packs have been available throughout stores since June 2004.
benefits:Easy open ring pull. Reworking of brand’s graphic identity to increase visual aspect on the shelves.
market response:- Not specified -
materials & dimensions:
- Not specified -
specific features:
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finishes:
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owner: - Not specified -
company: Intermarche (ITM Entreprises)
address: Parc de Tréville, 39 allée des Mousquetaires FR-91078 Bondoufle Cédex FRANCE
telephone: +33 1 69 64 29 73
fax: +33 1 69 64 27 62
email: pmatusalem@mousquetaires.com
contact person: Pascal Matusalem
company: - Not specified -
company: - Not specified -
prototype: No
